Setup Yoast SEO on WordPress

If you run a Blog or Website on WordPress then you must know the importance of SEO to rank higher on Google. Setup Yoast SEO on your WordPress, to reach that level quite easily.

Don’t know much about SEO?
Read this article about What is SEO and SEO Types & SEO Techniques

The beginners, who are new in this field are facing problems with the SEO’s must use Yoast SEO to make all the SEO things easy. 
In this article, I will show you How To Setup Yoast SEO On WordPress.

Why Yoast?

Yoast SEO is one best SEO Plugin available in the market. Since 2008 Yoast SEO helping people to grow their business online. Growing any business online is not possible if you have not much Organic Traffic or visitors. If your site is not SEO optimized then you can’t make any business. Yoast SEO helps you to build a Fully SEO Optimized Website

Features of Yoast SEO Plugin:

Yoast SEO is the most used SEO plugin by the users and it’s loaded with all type of SEO configurations. Here are the features of the Yoast SEO Plugin, 

  • Meta Title & Meta Description Configuration for all the pages, posts, and Taxonomies.
  • Generate Sitemap (including Images, Tags, Categories, Author, Archives).
  • Edit robots.txt and .htaccess.
  • Export or Import SEO settings from other SEO plugins.
  • Bulk Editor for quickly change the Meta Title & Meta Description for all the pages or post.
  • Use a focus keyword.
  • Connect with all the popular Webmaster Tools.
  • Meta robots configuration.
  • Snippet preview of Google Search Results.
  • Breadcrumbs & RSS support.
  • Link Google Search Console.
  • Open Graph Meta Data for Facebook & Twitter Card Meta Data support.

These are the features available in the Free version. This SEO Plugin also comes with a Premium version. Here are the Premium features of Yoast SEO plugin, 

Premium Features: 

  • Redirect Manager for all URLs.
  • Internal Linking Suggestion.
  • Add multiple Keyphrases and their Synonyms.
  • Social Previews of every post.
  • Video tutorials & Support from Yoast Team.

Install Yoast SEO Plugin

Install & Activate the Yoast SEO Plugin in your WordPress dashboard like any other plugin. For any help about installing WordPress Plugins, you can read the article about How to Install a Plugin on WordPress

Setup Yoast SEO On Your WordPress Website

In this tutorial of Setting up Yoast SEO, I will show my settings but you can change that as per your need. 
So let’s get started. 

If you are using any other SEO plugin in your website and now you want to switch to Yoast SEO plugin then you need to transfer all your SEO data. Yoast SEO plugin also provided that transfer tool in it. You can directly import all the SEO data from other plugins to the Yoast SEO plugin. After installing and activating Yoast SEO go-to SEO>Tools>Import from other SEO plugins. You can transport all the SEO data from your previously used SEO plugin. 
Note: Do not deactivate your used plugin. You can do it after the whole transfer process is finished.

Import SEO Data

If you are a beginner then you can skip the above process of SEO data transfer and follow the steps discussed below.

General Settings

1) Dashboard: 

Yoast SEO Dashboard

Here you will find the configuration wizard. I will recommend you to not open the configuration wizard. Here you can see any issue occurring on your site and some important notifications that you need to know.

2) Features: 

Features of Yoast SEO

As you all know Yoast SEO comes with a lot of features. In this section, you can enable or disable them as per your need.

  • SEO Analysis: It analyzes the SEO of your content and suggests you make it more SEO optimized. 
  • Readability Analysis: It analyses the readability of your content and suggests you make it more user-friendly for your readers.
  • Cornerstone Content: It indicates the most valuable article. One of the best feature of the Yoast SEO plugin. 
  • Text Link Counter: This is to improve your post structure. 
  • XML Sitemaps: Generate XML sitemap for your Posts, Pages, Categories, Tags, Images, Author.
  • Ryte Integration: It weekly checks the indexability of your site.
  • Admin Bar Menu: It shows a menu Of Yoast SEO in the WordPress admin bar.
  • Security (no advanced settings for Authors): This is for security purposes. If you have more than one author for your site, you can enable this so they can not access the advanced settings. 

3) Webmaster Tools

Webmaster Tools

This feature allows you to connect site with the most popular Webmaster Tools like Google Webmaster Tool, Bing Webmaster Tool, Yandex Webmaster Tool & Baidu Webmaster Tool.

You only need to verify the Webmaster Tools by using the verification code. No need to use any type of HTML code in between your <head> tag. Yoast SEO automatically create them and make easier to verify your website to the Webmaster Tools. 

Search Appearence

All the settings in here are only for the search appearance of your site. How your pages and your posts will show in the search engines. 

1) General

In this section, you have an option of enabling Force Rewrite Titles. If you enable this option it will force rewrite titles of your pages if needed. I will recommend you to not enable this option. 

Force Rewrite Titles

Below that, you have an option to select the separator, which separates the titles of your posts or pages to look more beautiful in the search results. 

Title Separator

Here you can also edit the Meta Title and the Meta Description of your Homepage for showing it in search results. 

Meta Title and Description of Homepage

After that, you will have the option of Google Knowledge Graph & Schema. Which shows that your website is an organization or your personal. You can set the name and set a logo for your site. 

Knowledge Graph & Schema

2) Content Types

Content Types

This setting is for the default Search Appearance of the content of your website. 

Here you can enable noindex robots for not showing your content in the search engines. You can also enable date in the snippets and Yoast meta box for each content. 

Them you can set a template for the titles of your content. I will recommend you to not edit the meta description. Set it as default and manually set the meta description for each content. Otherwise, Yoast SEO will automatically generate a meta description with the first few lines from your content.

Use the same settings for the Page section. 

3) Media

Media & Attachments URL

Whenever you add or upload any Media & Attachments(images, videos any kind of media files) in your website, Yoast SEO automatically creates URLs for each attachment. Also creates a page of all media files that you uploaded. 

Yoast SEO helps you to redirect your user to the media URL itself instead of the media page URL

4) Taxonomies: 

Meta Title & Description for Taxonomies

Here you can set the Meta Title and Description template for your Categories, Tags and Post formats. 

Here you can edit the template for your Taxonomies titles and leave the description section default. Manually create a description for each tag or Categories, otherwise Yoast SEO will create the description from your content.

After that in the Category URL section, you can remove the prefix from your category URLs.

https://www.yourdomain.com/category/post-url/

This option can remove the “/category/” from the above URL. 

5) Archives

Meta Title & Description for Archives

This section is for the type of Archives pages. There are Author Archives, Data Archives, and Special Pages. You can edit the Meta Title and Description of each types.

If you run a blog with only one author then you must disable the Author Archives from the search results or make it ‘noindex’. This will prevent your content from being copied from others and help to in SEO ranking. 

For the Data Archives Settings do the same. Make it ‘noindex’. 

6) Breadcrumbs

Breadcrumbs Settings- Yoast

Breadcrumbs settings are for better navigation of your site for the users. It shows the path of a page or post from the homepage. This option helps you by creating a better structure for your site. Breadcrumbs also appear in the search results. 

7) RSS

RSS Settings- Yoast

This option automatically adds links back to your blog posts. SO, whenever anyone tries to copy your content they will copy the links also. This will help the search engines to easily detect that the main source of the content is you.  

Search Console

Search Console Settings

In this section, you can connect your Search Console with Yoast SEO. Yoast SEO fetches the search console data and displays them on this page once you authenticate them.

For this, you need to authenticate your search console account with the Yoast SEO plugin. You have to allow the permission for Yoast to get the authorization code. Once you get the code, paste it in the box and click the Authenticate button. Now you will be able to show the data of search console. 

Social

Social section is for connecting your site with the social networks and make your content optimized for the social networks.

1) Accounts: 

Social Accounts- Yoast

In this Accounts section, you can add the URLs of your social handles. This helps the search engines to easily find the social networks associated with your site. 

2) Facebook

Facebook Settings- Yoast

Always remember to enable the Open Graph MetaData. This option helps Facebook to choose the correct Thumbnail, Title, and Description of any post from your website that has shared on Facebook. 

You can set the Title, Description, and Thumbnail for your homepage also. 

If you have a facebook page, you can add the Facebook App ID to know more insight into your shared posts on Facebook.

3) Twitter: 

Twitter Settings- Yoast

You can enable Twitter Card MetaData for a better display of your posts which are shared on twitter. 

Choose the option “Summary with large image” for the best result. 

4) Pinterest

Pinterest Settings- Yoast

If you have a Pinterest account, this option is for connecting the Pinterest account with Yoast SEO. You have nothing to do in here. You must confirm your website manually on Pinterest. 

Tools

Yoast SEO Tools

As we all know Yoast SEO comes with a lot of features. These ‘Tools’ section is loaded with one of the most important features of Yoast SEO.

1) Import & Export

Export Yoast SEO Data

If you want to Export your SEO data to any other plugin from Yoast SEO plugin, you can do so with the Export tool by Yoast SEO. You can Export your SEO data by clicking the Export your Yoast settings button

If you want to import your SEO data from any other plugin to Yoast SEO plugin, you can do that and the method is discussed above. 

2) File Editor: 

This is one of the most important features of Yoast SEO plugin. Here you can change or edit your robots.txt & .htaccess files. 

3) Bulk Editor: 

This feature helps you to change the Title and Description of your posts or pages real quick. You don’t need to go to every post and edit them, you can change them all in one place. 

Premium Feature - Redirect Manager

If you are using the Premium version of Yoast SEO plugin, there will be a new feature called Redirects. This is the Redirect Manager powered by Yoast. 

Here you can easily avoid the 404 errors. In case you need to update the URL from any of your articles, you can do that. Yoast Premium will automatically create a redirect and bring the users to the new updated ones. 

The redirects will work until you stop using the Yoast SEO. Once you deactivate the plugin, the redirects will not work anymore.

Content Optimization

Setting up Yoast SEO is not enough to rank your article in search engines. You need to optimize your content to rank higher. This is pretty obvious that you can optimize your whole content with Yoast SEO plugin. 

Yoast SEO optimizes your content with a detailed Snippet Preview & Editor, Seo Analysis, Readability Analysis and Social Preview which is available in the premium version. 

Snippet Preview

Snippet Preview- Setup Yoast SEO

In the SEO Title section you can insert the snippet variables to look your title more attractive in the search engines (eg. I inserted my site title as a variable). In the SLUG section, you can change your permalink for the specific post and add the meta description in the next section. Make sure that your focus keyword is in the SEO Title, SLUG and Meta Description which will make the line Green like mine in the above image. Green means all good. Here you can edit the Snippet for both the desktop and the mobile version.

Focus Keyword & SEO Analysis:

Focus Keyword & SEO AnalysisThe Green smile. That means the SEO is great for this post. In the image, my Focus Keyword is SEO Title. This SEO analysis not only based on your focus keyword, but it is also based on the internal and external linking factor, text length. If you are not good with the SEO stuff, no worry. Yoast SEO will suggest you all types of SEO suggestions so you can easily get over it.

If you want to add more than one keyphrase or synonyms of your keyphrases you need to purchase the premium version of Yoast SEO plugin. 

Cornerstone Content:

Cornerstone Content

If your article is one of the most important articles of your site, you can on the Cornerstone Contet option. 

Readability Analysis: 

Readability Analysis - Setup Yoast SEO

I’m using the dummy text as the content of the above image that is why the readability section is red. Means I need to work on that. Yoast SEO will show you where you need to work to improve the readability, like Heading or Subheading distribution, Maximum words for a single line, Paragraph Length, Percentage of using the passive voice in your content. Make sure you fix them all so it will engage users to read your article. 

Social Preview For Facebook & Twitter (Premium Version)

Social Preview - Setup Yoast SEO

It is quite obvious that you have shared your article on facebook and twitter for more audience. Not only you, but your readers will also share your article if they like it. If you have the premium version of Yoast SEO you can add any different thumbnail and title, description of the articles. It can be same as the search engines or different from them. That is up to you. Same for Twitter also.

Taxonomies OIptimization

Not only post or pages, but you can also optimize your Taxonomies (Categories, Tags) with the help of Yoast SEO plugin. You can add keyphrase for your taxonomies, edit the SEO Title and Meta Description. This will force the search engines to show your Taxonomies in the search results. 

The settings for Taxonomies optimization is the same as the post section. You need to work on your SEO until the lights turn Green. If it doesn’t you can leave them in orange. (red-poor/ orange- needs some improvement/ green- perfect)

Last Words:

As you can see, the features of Yoast SEO makes it way better than other SEO plugins. If you trying to start a blog, Yoast SEO plugin is the best SEO plugin for you. If you want to change your SEO plugin, you’re welcome. As it is easy to use, very reliable, comes with video tutorials and this step by step tutorial.

If you like this guide, share it with your friends and let me know if there is any problem in the comment section.

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Saswata Chakraborty
Hello there! I'm Saswata Chakraborty. I love to share my knowledge about Affiliate Marketing, WordPress, Blogger, SEO and many more with you people. If you like the article please let me know in the comment section and do share the article with your family and friends. Thank You :)

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